At Aguilar Productions We
Custom Design and Produce Conferences, Seminars, Workshops, Meetings, and Special Events
Focusing on the U.S. Multicultural Markets.
Hispanic American - Asian-American - African-American - U.S.
Emerging African Market
& The U.S. LGBT Market
Neighborhood House/Wellstone Center
A Great Venue In the Heart of the Hispanic Community
179 Robie Street E., Saint Paul, MN
PROGRAM HIGHLIGHTS & AGENDA
7:30 a.m. - Registration opens
8 a.m. - Continental Breakfast
8:45 a.m. – 9:00 a.m.
Opening Remarks, Welcome
Rick Aguilar, President
9:00 a.m. – 10.00 a.m.
Driving the Total Market Approach
Case studies of companies driving holistic marketing approaches that embed
cultural insights early in the strategy development phase.
Presented by: Rudy Rodriguez
Total Market Evangelist
10 a.m. – 10:15 a.m. Coffee Break
10:15 a.m. – 11: 15 a.m.
African American Marketing Stills Matters!
Increasing your market share of
Black America is critical to your company and brand
Insights, strategies and case studies will direct you to the ROI
Presented by: Al McFarlane
McFarlane Media Interests &
11:15 a.m. to 12:15 p.m.
"Engaging Consumers with CONTENT Across Cultures"
Not too long ago, brands communicated to consumers via focused, mono-directional messages delivered across a variety of channel platforms. However, with the rise of our digital age, consumers now enjoy unprecedented access to information and choice. Relevant content
has replaced simple messaging. Saul Gitlin will discuss how the GlobalWorks team has addressed this shift across the 'total market' spectrum of its client base, with specific 'mini-case' examples from the agency’s work in the General, Hispanic, and Asian segments.
Presented by: Saul Gitlin - GlobalWorks
12:30 pm to 2:30 p.m. LUNCHEON
Multicultural Marketing Achievement Awards
Q & A
PREMIER MARKETERS SHARE STRATEGIES THAT WORK!