At Aguilar Productions We Custom Design and Produce Conferences, Seminars, Workshops, Meetings, and Special Events Focusing on the U.S. Multicultural Markets.
Hispanic American  -  Asian-American  -  African-American - U.S. Emerging African Market
& The U.S. LGBT Market

Hispanic Merketing Conference
Neighborhood House/Wellstone Center
A Great Venue In the Heart of the Hispanic Community
179 Robie Street E., Saint Paul, MN

Saul Gitlin,
Chief Marketing and Strategy Officer,
GlobalWorks, New York City, NY

Rudy Rodriguez
Total Market Evangelist, Former Director of Multicultural marketing at General Mills
Minneapolis, MN

Al McFarlane
Publisher at Insight News, President of McFarlane Media Interests
Minneapolis, MN

Tom Gitaa
President & Publisher
Mshale Newspaper
Minneapolis, MN



7:30 a.m. - Registration opens

8 a.m. - Continental Breakfast

8:45 a.m. – 9:00 a.m.
Opening Remarks, Welcome
Rick Aguilar, President
Aguilar Productions

9:00 a.m. – 10.00 a.m.
Driving the Total Market Approach
Case studies of companies driving holistic marketing approaches that embed
cultural insights early in the strategy development phase.
Presented by: Rudy Rodriguez
Total Market Evangelist
Minneapolis. MN

10 a.m. – 10:15 a.m. Coffee Break

10:15 a.m. – 11: 15 a.m.
African American Marketing Stills Matters!
Increasing your market share of
Black America is critical to your company and brand Insights, strategies and case studies will direct you to the ROI 
Presented by: Al McFarlane
McFarlane Media Interests &
Tom Gitaa
Mshale Newspaper

11:15 a.m. to 12:15 p.m.
"Engaging Consumers with CONTENT Across Cultures"
Not too long ago, brands communicated to consumers via focused, mono-directional messages delivered across a variety of channel platforms. However, with the rise of our digital age, consumers now enjoy unprecedented access to information and choice. Relevant content has replaced simple messaging. Saul Gitlin will discuss how the GlobalWorks team has addressed this shift across the 'total market' spectrum of its client base, with specific 'mini-case' examples from the agency’s work in the General, Hispanic, and Asian segments.
Presented by: Saul Gitlin - GlobalWorks

12:30 pm to 2:30 p.m. LUNCHEON

Keynote Speaker

Awards Presentation
Multicultural Marketing Achievement Awards 

Q & A

2:45 p.m.
Closing Remark
Conference Ends