"PROVEN WAYS TO BUILD YOUR BRAND IN THE “MULTICULTURAL ECONOMY

This conference will focus on the U.S. Asian-American, African and African-American markets. These markets have a buying power of over a Trillion dollars in 2011.

This conference will present marketing information, on the social media networking activities of these markets, how they use the various sites, facebook, twitter and others. The Asian-American market has many cultures and we’ll explore what constitutes “Cultural Relevance” to Asian multicultural consumers.

We’ll begin to explore the results of the 2010 census and present a preview look of the multicultural populations in various states. The U.S. emerging African market continues to grow with large emerging population centers in Los Angeles, New York, Texas, Washington D.C. and Minnesota.

Experts from the Multicultural world of advertising, marketing and research will present strategies, case studies and proven techniques, to help you reach these consumer segments…This is a “must” conference for companies looking to market to these new and fast growing consumer segments!
7th ANNUAL
MULTICULTURAL MARKETING
CONFERENCE & DIVERSITY AWARDS LUNCHEON

April 5 , 2011
St. Paul Area Chamber of Commerce Conference Center
8am to 3pm

401 Robert St. North
St. Paul, MN  55101

Program Highlights

Marketing to Asian Multicultural
Consumers: What Constitutes Cultural
Relevance?

SOCIAL NETWORKING,AFRICAN-AMERICAN
MARKET

NEW! NEW! NEW!

2010 CENSUS REVIEW
ASIAN-AMERICAN,AFRICAN-AMERICAN
U.S. EMERGING AFRICAN SEGMENTS

U.S. EMERGING AFRICAN MARKET PANEL

DIVERSITY AWARDS LUNCHEON

PANELS

CASE STUDIES

ARE YOU GETTING A SHARE OF THESE MARKETS ????

REGISTER HERE

Presented By
Sponsors
 

Premier Marketers Share Their Marketing Strategies
Saul Gitlin
Kang & Lee Advertising
A Young & Rubicam Brands / WPP Group Company
New York, New York

Saul Gitlin is the Executive Vice President of Strategic Services and New Business for Kang & Lee Advertising - ranked as the #1 Asian multicultural communications and consulting agency in the United States by Advertising Age Magazine in April 2010.
Baron Carr
President
B. CARR GROUP
Minneapolis, MN

Baron Carr is President of B. Carr Group, offering branding services, yoga and photography.
Baron brings over 14 years of corporate executive experience with J.P. Morgan, Allianz Life
and Carlson Hotels Worldwide.
Al McFarlane
McFarlane Media Interests
Minneapolis, MN

Al McFarlane is President of McFarlane Media Interests, Inc. owner ot Minnesota's largest circulation African
and African American oriented community newspaper, Insight News. Al is President of Black Publishers Coalition
a marketing and advertising firm, and is a Board member of the NNPA, "the Black Press of America"
Joel Glaser
Executive Director
AMPERS
Diverse Radio for Minnesota Communities
Minneapolis
Joel Glaser is the Executive Director of Ampers, an association of 12 community based radio stations across Minnesota with programming in 13 different languages. Joel also chairs the marketing committee of two area non-profits. He has more than 15 years of experience in sales, marketing, and sales management.

AGENDA

7th Annual
Multicultural Marketing
Conference
April 5 , 2011
St. Paul Area Chamber of Commerce Conference Center
8am to 3pm

8:00 - 9:00 am
Registration and Breakfast

9am opening remarks
Rick Aguilar
President, Aguilar Productions

9:05 -9:45 am Social Media Networking in the Multicultural Markets

9:45-10:00 am Coffee Break

10: 00-11: 00 am Marketing to Asian Multicultural Consumers

11:00 – 11:30 Census 2010 Preview of Multicultural Segments

11:30 am 12:30 pm U.S. Emerging African Market Update

12:30 pm to 2 pm…..LUNCHEON / DIVERSITY AWARDS

2:00 pm to 2:30 pm Panel Discussion. Q & A

2:30 pm Closing Remarks , Rick Aguilar, Aguilar Productions

TOPICS PRESENTED

SOCIAL MEDIA NETWORKING IN THE
MULTICULTURAL MARKETS
Baron Carr, B-Carr Group
Minneapolis

MARKETING TO
ASIAN MULTICUTURAL CONSUMERS
WHAT CONSTITUTES CULTURAL
RELEVANCE !!
Saul Gitlin
Kang & Lee Advertising
New York, NY

2010 CENSUS PREVIEW
MULTICUTURAL MARKETS
IN THE U.S.
Saul Gitlin
Kang & Lee Advertising
New York, NY

U. S. EMERGING AFRICAN
MARKET UPDATE/ PANEL
Al McFarlane
McFarlane Media Interests

LUNCHEON & DIVERSITY
AWARDS PRESENTATION

PANEL DISCUSSION
Q & A