Aguilar Productions Hispanic Marketing Midwest Conference Info

 

2 Great Hispanic Marketing Events for 2008!

12th Annual Hispanic Marketing Midwest Conference
April 30, 2008, Saint Paul RiverCentre
7:30 am to 4:30 pm

All Day Conference 7:30 a.m. to 4:30 p.m.

10% Discount if Paid by April 14, 2008
Full Registration - $250.00

Limited Attendance

4th Annual Hispanic Marketing Achievement Awards Luncheon
April 30th, 2008  Saint Paul RiverCentre
noon - 2pm
(part of the 12th Annual Hispanic Marketing Midwest Conference)

Joe Zubizarreta
Chief Operating Officer
Zubi Advertising

and

HispanSource Award for Excellence in
Hispanic Marketing Research
Sonya Suarez Hammond
Yankelovich, Inc.

The Winners of the Hispanic Marketing Corporate Award:
TARGET
Accepting is Greg Cunningham
Group Manager... Multicultural Marketing

$60 per person, Corporate Tables Available
Limited seating, reservations required

Join us for this exciting event that celebrates excellence in Hispanic Marketing. National Awards will be presented for the following: Hispanic Marketing Achievement Award, Hispanic Marketing Corporate Award, and the HispanSource Award for accomplishments in Hispanic Marketing Research. This event is presented by Aguilar Productions and by the leading business resource library in the world, the James J. Hill Library.

This Awards Luncheon will feature the most prominent experts In the U. S. Hispanic Marketing community as well as marketing executives, multicultural marketing, civic and political leaders. We hope you can join us for this exciting event…we’ll see you there!

To reserve your seat or purchase a table for your company contact Aguilar Productions at 651-665-0633 or click ONLINE REGISTRATION below

 

“I enjoyed the variety of speakers and backgrounds they came from” —Lisa Erickson, Carlson Companies
“I learned so much, it was very informative” —Erin Ditty, St. Paul Pioneer Press
“The pace was great, Great ideas” —Rich Branham, RiverCentre
“Excellent, improvement could be to make it a two day conference” —Gina Amaro, PR Newswire
“The best seminar I’ve attended, keep on presenting real success stories” —Jane Hanzalik, Multicultural Retail Consultant


Presented by Aguilar Productions And Sponsored by:

 

In Cooperation With:

 
 
 

The U.S. Hispanic community is now the largest minority population in the country. Hispanics now total 13.5% of the total population. Hispanic median household income has reached an all time high at $34,500! What do these statistics mean for your company! You need to craft a winning marketing campaign to capture your share of this lucrative and largely untapped market. This conference will show you how to do this and more. You’ll leave this conference with information, strategies and proven techniques that will help you reach the Hispanic consumer NOW! U.S. Hispanic buying power is expected to top $900 Billion Dollars in 2007!


Topics & Speakers

TO BE ANNOUNCED

Joe Zubizarreta
Chief Operating Officer
Zubi Advertising
Coral Gables, FL

The Evolution of Hispanic Marketing Exploring Consumer Trends
Sonya Suarez-Hammond

Vice President, Multicultural
Marketing Insights
Yankelovich, Inc.
New York, NY

Ins and Outs of Bilingual Search Engine Marketing (SEM)
José Villa

President
Sensis

Los Angeles, CA
 

Compelling Latino Imagery Get Your Message Across
Laritza López

CEO/Founder
Lopez Martin & Associates and Real Latino Images
Chicago, IL

Latina Shopper Insights
Derene Allen

Marketing Manager
Santiago Solutions Group
San Francisco, CA

Latinization The Cultural Impact of Latinos
Cristina Benitez

President
Lazos Latinos
Chicago, IL

Ed Rosheim
President
Workplace Languages
Woodbury, MN

Multi Touch-Point Platforms Environment & Hispanic Marketing Efforts
Ursula Mejía-Melgar

Manager
Emerging Markets
General Mills
Minneapolis, MN

Panel Discussion - All Presenters
Moderator:
Adolfo Cardona

MBA Faculty Advisor
St. Mary’s University of Minnesota
Minneapolis, MN

AGENDA

12th Annual Hispanic Marketing
Midwest Conference
St. Paul RiverCentre
April 30, 2008

7:30 - 8:30 a.m.           Registration & Breakfast

8:30 a.m.
Opening Remarks
Rick Aguilar
President, Aguilar Productions

8:35 - 9:30 a.m.
Exploring Consumer Trends

9:30 to 10:10 a.m.
Latino Imagery

10:10 - 10:30 a.m.
Coffee Break

10:30 - 11:15 a.m.
Latinization Cultural Impact

11:15 a.m. - Noon
Multi Touch-Point Platforms

Noon to 1:30 p.m.
LUNCHEON
Hispanic Awards

1:30 - 2:15 p.m.
Search Engine Marketing

2:15 - 2:30 p.m.
Afternoon Break

2:30 - 3:15 p.m.
Latina Shopper Insights

3:15 - 3:55 p.m.
Panel Discussion

4 p.m.
Closing Remarks

 


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