Aguilar Productions Hispanic Marketing Midwest Conference Info


The U.S. Hispanic community is now the largest minority population in the country. Hispanics now total 13.5% of the total population. Hispanic median household income has reached an all time high at $34,500! What do these statistics mean for your company! You need to craft a winning marketing campaign to capture your share of this lucrative and largely untapped market. Leading U.S. Hispanic marketing experts will show you how to do this and more. You’ll leave this conference with information, strategies and proven techniques that will help you reach the Hispanic consumer NOW! U.S. Hispanic buying power is expected to top One Trillion Dollars in 2010! Hispanic buying Power in Minnesota is 4 Billion Dollars !!!


GET YOUR MARKET SHARE OF THESE VALUED CONSUMERS

14th ANNUAL HISPANIC MARKETING MIDWEST CONFERENCE

Featuring the 6th Annual Hispanic Marketing Midwest Awards Luncheon

Wednesday, June 16th, 2010
8:00 am to 3:00 pm

Saint Paul RiverCentre, 175 W. Kellogg Blvd. Saint Paul, MN

$195 for Company Registration
$100 for Non-Profit Registration
$75 for Student Registration


 

“I enjoyed the variety of speakers and backgrounds they came from” —Lisa Erickson, Carlson Companies
“I learned so much, it was very informative” —Erin Ditty, St. Paul Pioneer Press
“The pace was great, Great ideas” —Rich Branham, RiverCentre
“Excellent, improvement could be to make it a two day conference” —Gina Amaro, PR Newswire
“The best seminar I’ve attended, keep on presenting real success stories” —Jane Hanzalik, Multicultural Retail Consultant


Produced by Aguilar Productions

And Presented By:


Sponsored by:


 
 
   

Topics & Speakers

Martin Cerda
Founder & Research Director
Encuesta, Inc.
Miami, Fl

www.encuesta.com

Nannette Rodriguez
Director of Hispanic Marketing
Innova Ideas & Services
Des Moines, IA

www.innovaideasandservices.com

Jim Legg
Vice President of Account Services
The San Jose Group
Chicago, IL

www.thesanjosegroup.com

Dolores Kunda
President
LapizUSA
Chicago, IL

www.lapizusa.com

Carlos Garcia
President/CEO
Garcia Research Associates
Burbank, CA

www.garciaresearch.com

David Kristal
CEO
Augeo Affinity Marketing
St.Paul, MN

www.augeomarketing.com



 
AGENDA

14th Annual Hispanic Marketing
Midwest Conference
Saint Paul RiverCentre, June 16, 2010

8:00 – 9 am
Registration & Breakfast


9am
Opening Remarks

Rick Aguilar
Aguilar Productions

9:05-10:00am
Understanding the Convergent Marketing Model

Hispanic Lifestyle communications, ethnicity,language preference convergent.
Case study,
Presented by: Jim Legg

10:00-11:00 am
Brand New INFO !!
LATINOMETRICS

Hispanics focus groups
Talk about the:
Economy
Spending Plans
Social Issues
Politics
Business
Supermarcas
Presented by: Carlos Garcia

11:00- 11:20 am
COFFEE BREAK


11:20-NOON
Build your Brand in the Hispanic Market using:

Loyalty Cards
Discounts
ValeMas case study !!
Presented by: David Kristal

Noon-1pm
Hispanic Social Networks in the Hispanic Market

WHAT’S NEW, what's Hot !!!!
presented by: Nannette Rodriguez

Panels, Videos
Case Studies

1pm -2:30 pm LUNCHEON - HISPANIC AWARDS

2:30-3:00 PM
Closing Remarks

 


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